Attracting more tourists from China and India


A large portion of the SKr 70 million the government is investing in tourism in the coming years will be used to promote Sweden as a tourist destination to the Chinese and Indians, Enterprise Minister Mikael Damberg has said.

As of September, SAS will start a direct service between Stockholm and Hong Kong, while Visit Sweden will promote Sweden directly to Chinese tour operators.

Damberg hopes there will eventually be a direct service between Stockholm and New Delhi as well. The government’s goal is that the number of Chinese and Indian visitors to Sweden will increase by 10 per cent.