The wholly state-owned company Svenska Spel, operating in the gaming market in Sweden, has provided the state coffers with an annual average dividend of SKr 5 billion over the past decade. However, competition is stiffening and CEO Lennart Käll warns that revenues will decline.
“We’re seeing the market grow more rapidly than we’re growing, which means we’re lagging behind. We don’t provide online casino gaming, which accounts for sales of SKr 2.4 billion in Sweden. Instead customers turn to unregulated online providers that don’t pay tax in Sweden,” says Käll.