Swedish start-up takes on US

The Swedish digital platform Tictail has announced a SKr 189 million round of funding from Swedish private equity company Creandum, US firm ThriveCapital, British Balderton Capital and German Acton Capital. The funding will be used to develop Tictail’s marketplace, which is similar to the US company Etsy and New York listed Shopify.

“We have digital shops in 140 countries. Our goal is to become the local digital platform in every country where we have a presence. It’s all about providing the product in the local language and via local distribution channels,” says Carl Waldecranz, Tictail CEO.