Eniro could not withstand competitor

Eniro, the listed telephone number search company, has had huge economic problems in recent years. The company is now one step away from bankruptcy and can only be saved if the banks and a group of investors approve the company’s rescue plan, which has already been voted down by the shareholders.

Kristoffer Lindström, tech analyst at Redeye, says the company’s transition from telephone catalogue to digital services was the beginning of the end. “They have not been fast enough at adapting to the new kind of user behaviour. People have gone from searching locally to searching globally and suddenly Eniro was challenged by enormous tech giants with unlimited resources.”