Writing in Dagens Industri today, Fredrik Reinfeldt, the former prime minister, argues that the election of Donald Trump as president reflects a high level of voter dissatisfaction, and politicians would do well to listen to the electorate.
Noting the high number of older people among Trump’s voters, Fredrik Reinfeldt claims that politicians need to ensure that society gives this demographic group the opportunity to work longer and show more respect for the experience they actually have. Additionally, older people have purchasing power, which makes them important consumers, who need to be taken seriously. They are the consumers of tomorrow for many of the services that are now being launched, which is why both companies and opinion leaders need to be more responsive to their views.
Nevertheless, “we should not listen too much to demands to turn the clock back and re-create something from the past,” he states.